Advertising is part of our life in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. More than $ 400 billion has been spent worldwide on advertising this year.

Advertising is necessary to all business. Without making buyers know about the products (产品) how are products going to get to the buyers? Advertising draws attention to the product or service through television, radio, billboards, flyers, boards, newspapers or magazines. Bikes, buses and trains are also used to carry advertisements. Where there are people advertising can be found. People don’t have to travel far to see an advertisement. Advertising lets people know new products. For example, people come to know about useful new medicines, new computers, cell phones and etc. People often learn about new tools and machines for industry. Advertising tells people different brands (品牌) of the same product. It tells about which brand is better.

It is through advertisements that we come to know of new jobs. People who see the advertisement and think they are able to do the work may come to the company and then might get that job. Advertisement is a good way to educate people and to help students choose colleges or universities that they like. Schools, colleges and universities advertise their classes, courses, and fees and attract students. Government can advertise its plans. It can tell people what good things it might do for the nation.

46. Why is advertising necessary to all business?

A. It sends the products to buyers.                                                 

B. It lets buyers know the products.

C. It sells the products at a good price.

D. It makes buyers see the products everywhere.                                    

47. What can we learn from the passage?

A. Governments should make more advertisements.

B. Schools use advertisements to educate students.

C. There are many ways to advertise new products.

D. People don’t like to see too many advertisements.

48. What’s the best title for the passage?

A. The Importance of Advertising.                B. How to Advertise Products.

C. The Kinds of Advertisements.                   D. The Development of Advertising.

按所给的汉语，用英语完成下列句子，并将答案写在标有题号的横线上。（本大题共6小题，每小题1.5分，共9分）

1.今年冯小刚执导的春晚将会像往常一样在除夕之夜现场直播。

This year’s Spring Gala directed by Feng Xiaogang _____________________________as usual on New Year’s Eve.

2.他问我会议开始多久了。

He　asked me_______________________________________

3.当事情超越我们的控制时，我们该向大人求助。

We should ask adults for help when things __________________________

4.如果我们每个人致力于自己的学习工作，我们的中国梦才会实现。

If we all _________________________________ our own study and work, our nation's dream will come true soon.

5.电视节目“爸爸去哪儿”给电视观众们提供了一个近距离观察明星和他们的孩子们的机会。

The TV program Where Are We Going, Dad? provides the viewers with ______________________________   some famous people and their children.

6.当我们知道了发生在他身上的事情，大家都沉默了。

When we got to know ______________________________________, all of us fell into silence.

Why do we come to school? Most of us may say we come to school to study. But to study needs a right way, or you either waste the time or the money. The following are the ways for studying.
The best time for reading is morning. In the morning the air is fresh and the mind is clear. For that reason we can get good results.
In studying we must have patience（耐心）. If we have not known a text well, we must read it again. We should not read the next one until we have learned the first one well.
When we are studying, we must put our hearts into the books, or we can get nothing from the books while we are reading.
We must always ask “whys”. If it is not well understood, write it down and ask our teachers or our parents, brothers or friends. In any possible way, we must know it completely and what we have learned can be used well and made better.
Though there are many ways for studying, yet what I have said above will be enough if we can keep them in heart and do so.

1. 1.

   How many ways for studying does the passage tell us?

   1. A.
      Three
   2. B.
      Four
   3. C.
      Five
   4. D.
      Six
2. 2.

   It’s better for us to read in the morning because _________.

   1. A.
      we have no other work to do
   2. B.
      we can get good results
   3. C.
      we have slept for some hours
   4. D.
      we may learn the next text
3. 3.

   While reading we can’t get anything from the book if we _________.

   1. A.
      read very fast
   2. B.
      read in the afternoon
   3. C.
      don’t read it again
   4. D.
      can’t put our hearts into it
4. 4.

   Always asking “whys” in reading can help us _________.

   1. A.
      write down the questions
   2. B.
      read in the afternoon
   3. C.
      understand the book better
   4. D.
      remember what we’ve learned
5. 5.

   In writing this passage, the writer wants to tell us to __________.

   1. A.
      save our time and money
   2. B.
      know the importance of reading
   3. C.
      have more patience in reading
   4. D.
      learn about the ways for reading

E–book is short for electronic(电子) book. It is usually read on personal computers. Some mobile phones can also be used to read e–books.

Earlier e–books were written for a certain group of readers and were about only a few subjects. With the development of the Internet, knowledge and answers to a lot of questions mainly come from e–books. This is why the e–book business is increasing quickly.

E–books have many advantages. First, they save time. We don’t need to go a bookstore to buy books. Besides, we can find the topic we want to know about on the Internet, and then we can quickly get many e–books on similar topics. Second, e–books save money. Some e–books cost us little money, and there are millions of e–books on the Internet that we can get for free. Third, more trees are saved because e–books don’t need to be printed on paper. Fourth, e–books make reading more convenient. You can carry a whole library of hundreds of books with you in a small computer or any e–book reader(阅读器), without worrying about their weight.

But e–books have certain disadvantages. They need a personal computer or an e–book reader, and the information can be lost if its file format(文件格式) is not supported(支持) or changed in the reader’s computer.

However, e–books provide us with a new way of reading. That is good.

1.Why is the e–book business increasing quickly? Because______________.

A．earlier e–books are about only a few subjects.

B．people don’t like to read any paper books any more.

C．the development of the Internet makes e–books more useful.

D．most e–books have been written for a certain group of readers.

2.How many advantages do e–books have according to this article?

A．Three.            B．Four.             C．Five              D．Six

3.Which of the following is TRUE according to this article?

A．All the e–books on the Internet cost lots of money.

B．E–books can’t be read on mobile phones.

C．You can’t read e–books without a personal computer.

D．E–books can make reading more convenient.

4.What is the disadvantage of the e–books?

A．You’ll lose the information if its file format is not supported.

B．You can read e–books any time.

C．You can buy cheap e–books anywhere.

D．You can carry hundreds of books in an e–book reader.

5.The writer mainly tells us _________.

A．the information can be lost if its file format is changed.

B．you don’t need to buy paper books in a bookstore if you read e–books.

C．the development of e–books can help save the environment.

D．e–books affor（提供） us a new good way of reading.