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    12．You，re in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
    "I can't believe it-a Lorenzo Betrolla！They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome"．
    They leave and you go over to see this incredible sweater．It's nice and the price is right． You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
    Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover（暗中进行的）marketing．Companies from Ford to Nike are starting to use it．
    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
    So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing"．
    However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater．Advertising executives would say it's no less real than flu ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know a conversation you overhear is just a performance．

    64．The two attractive young women were talking loudly so that they could．B
    A．get the sweater at a lower price
    B．be heard by people around
    C．be admired by other shoppers
    D．decide on buying the sweater
    65．Lorenzo Bertolla isD．
    A．a very popular male singer   B．an advertising agency
    C．a clothing company in Rome   D．the brand name of a sweater
    66．Which of the following can be inferred from the passage？C
    A．The two girls are in fact employed by the Lorenzo Bertolla Company．
    B．The MTV generation tends to be more easily influenced by ads．
    C．Traditional advertising is becoming less effective because it's too direct．
    D．Undercover marketing will surely be banned soon by the government．
    67．Which of the following would be the best title for the text？D
    A．Two Attractive Shopperb  B．Lorenzo Bertolla Sweaters
    C．Ways of Advertising      D．Undercover Marketing．

    分析 本文介绍了商家的一种营销方式，雇人使用该产品并在街上谈论某品牌，以这种不为人知的方式提高产品知名度从而促使人们去消费购买．

    解答 64-67BDCD
    64   B　推理判断题．根据第三段可知，她们表面是在谈论自己买到了满意的产品，实质是在为该产品做广告，因此她们谈论的目的就是让别人听到．
    65   D　推理判断题．根据第二段的内容可知，这是毛衣的品牌名称．
    66  C　推理判断题．根据文章倒数第二段最后Look at traditional advertising．Its effectiveness is decreasing．以及最后一段The difference is that you know an ad is trying to persuade you to buy something．可知，传统广告直接劝说人们去购买，故效果不好．
    67  D　主旨大意题．概括全文可知，本文主要介绍了一种营销方式"Undercover Marketing"，故答案为D项．

    点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．

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    So the reason for the weirdly long queue is that these folks wanted to"double their money"by getting£20 notes for each£10 note requested．Being an honest man，I didn't hang about； I simply used the idle machine and walked off．
    Last week，customers took similar advantage of Commonwealth Bank in Sydney，Australia．Following overnight maintenance，a computer virus caused CommBank's ATMs to fail to function properly and begin paying out extra money，with unrestricted withdrawals．They allowed customers with little or no cash in their accounts to withdraw large sums that they didn't have．After about 5½hours，CommBank managed to restart these ATMs and stop the flood of cash．
    You stole your own cash!
    By withdrawing money they didn't have in their accounts，some of these greedy customers have gone heavily overdrawn．News reports indicate that some people were withdrawing as much as AU$2，500 （£1，563）in a single dealing．
    Alas，both CommBank and the New South Wales police said that they will use ATM records and cameras to track down those who took advantage of the error．As Detective Superintendent Col Dyson of the New South Wales police department warned，"People should realise that they don't have the right to take that money and are committing a criminal offence if they keep it．"
    What about overpayments？
    What about when you key in a£20 withdrawal and you get two£20 notes，not two£10 notes？
    In English law （covering England and Wales），you have the right to keep money paid to you in error"under mistake of fact"，but only if you honestly believe that the money is yours．
    However，if you requested£20，got£40 and£40 was allowed to be lent to you，then the cash is yours to keep，as neither you nor the bank has suffered any loss．

    56．The words"hole in the wall"refer toB．
    A．a real hole in the wall B．another ATM
    C．the mouth of a neighbour D．a common machine
    57．We learn from the passage that the writerD．
    A．saw a huge queue on his way to a party and joined them
    B．people queued up to withdraw money because the other ATMs were broken
    C．had to use the unoccupied ATM to get some cash because he was in a hurry
    D．was critical of what he saw when withdrawing cash from an ATM
    58．According to the passage，C．
    A．last week，an ATM in Sydney，Australia paid out AU﹩10 for every request for AU﹩20
    B．an ATM in Sydney，Australia was paying out more money than asked for because the bank owner had lifted the restriction
    C．the machine paid out more money than requested even when a person had no money in his account
    D．some people have been arrested on charge of getting extra money in the two happenings
    59．From the part subtitled"What about overpayments？"，we can knowA．
    A．some English laws don't cover all Britain 
    B．if the money you asked for was more than requested，you'd always have to return the extra money
    C．if people kept the extra money they got at a bank they might pretend they did not know it
    D．people committed a crime by getting the extra money even if they had that much in their account．

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    科目：高中英语 来源： 题型：阅读理解

    1．This is our country，America．The country where everyone is supposed to have a shot at financial success．The country of dreams and ambition．Yet，caused by the endless pursuit of individual profit，our country is a mess．And we owe it all to capitalism．
    We live in a society where people are forced to live without health coverage．A country where the poor can hardly feed themselves while the rich decide which one of their 10homes to stay at for the night．All of these sad things arise out of capitalism．
    Sadly，our country values little more than money．It motivates our decisions and even influences entire political parties．We have gotten to the point in society where a human life comes secondary to our financial security．Any rational society would value life above all else and realize that health is a basic human right．Yet in our world，money comes first．
    I never once have claimed to be an economist and have no interest in debating the financial advantages of any economic system．Yet socialism surely looks better than what we have．
    If we lived in a socialist society，we would be a country without such an unfair wealth distribution．We would value friendship over business and we would treat one another as humans．Most importantly，however，is that money would stop controlling our lives and we could act how humans should act．
    Capitalism has created an"every man for himself"existence．Everything is a battle for limited resources and fuels．We have become so accustomed to the life value that we will do whatever we have to look out for ourselves．Yet is this really the kind of life we want？
    We have become so illusioned．We are tired of the misdirection．All economic systems have their issues，but I feel like ours is turning our country into something it shouldn't be．The good of man falls secondary to money．In our world，it is all about dollars and cents，which，unfortunately for most，makes no sense．

    51．In the author's opinion，the root cause of the present situation in his country isD．
    A．money                 B．people's value     
    C．social unfairness     D．social system
    52．According to the passage，which is NOT the characteristic of capitalism？C
    A．individualism       B．endless pursuit of wealth
    C．humanism            D．great gap between the rich and the poor
    53．How does the author feel about his country？A
    A．concerned          B．angry   
    C．skeptical          D．hopeless
    54．Which of the following would the author agree with？A
    A．Life should be placed at the top of our considerations．
    B．Socialism is perfect．
    C．Health is equally important as wealth．
    D．The pursuit for wealth should be restricted．
    55．Which of the following might be the best title of the passage？C
    A．How to Save America             B．Capitalism Is in Trouble
    C．Why Is America in Trouble       D．America Is in Trouble．

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    科目：高中英语 来源： 题型：填空题

    2．To be honest，I don't think we have a chance of winning．

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