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    3．Tower of London
    Adult£18.00Child （5-12）£9.50
    Family （Up to 2adults & 6children）£50.00Middle School Student£15.50
    ●1st March to 31st October
    Tuesday to Saturday：9a．m．to 5：30p．m．Sunday & Monday：10a．m．to 5：30p．m．
    ●1st November to 28th February
    Tuesday to Saturday：9a．m．to 4：30p．m．Sunday & Monday：10a．m．to 4：30p．m．
    Exception：24th-26th December & 1st January （Closed）
    ●Description
    HM Tower of London is a historic castle on the north bank of the River Thames in central London，England．It was founded towards the end of 1066．It was built to frighten and control Londoners and to prevent foreign attackers．It's now a symbol of London and Britain and one of the world's leading tourist attractions．
    ●The White Tower
    The White Tower，which gives the entire castle its name，was built by William in 1078，and was a disliked symbol of cruelty．
    ●Royal Beasts
    The Royal Beasts is the earliest zoo in London!You can see sculptures （雕像） of lions，tigers，elephants and even a polar bear； discover how they came to be at the Tower and what became of them．You can also hear the amazing tales of how the animals were fed，watered and housed as well as different accidents when the public got a little close!
    ●Crown Jewels
    The tradition of housing the Crown Jewels in the Tower of London probably dates from the time when Henry III was in power．The Jewel House was built specially to house the royal treasure（财富）．When money was needed，the treasure could be sold．The treasure allowed the ruler to enjoy independence from the upper classes，and thus was closely watched．
    ●Prisoners of the Tower
    Come and see what life was like imprisoned in the tower．Experience the sights，sounds and letters five hundred years ago．

    51．If Mr．and Mrs．Green take their 6-year-old twin daughters to the Tower of London，they will spend at least£C．
    A.36   B.40   C.50   D.55
    52．What was the aim of the building of the Tower of London？D
    A．To make it a home for rulers．
    B．To show the wealth and power of the country．
    C．To protect Londoners and fight against the enemy．
    D．To put Londoners under control and protect the country．
    53．Why did people hate the White Tower in the past？C
    A．It could bring people bad luck．
    B．It cost Londoners their lives and money to build the tower．
    C．The tower stood for cruel ruling．
    D．In the Tower the kings ordered people to do lots of hard work．
    54．Which of the following could give a hand when the country was short of money in history？A
    A．Crown Jewels．
    B．Royal Beasts．
    C．The White Tower．
    D．Prisoners of the Tower．
    55．Which of the following statement is TRUE according to the passage？B
    A．The Tower of London is open all the year round．
    B．The Royal Beasts was the first zoo ever built in London．
    C．Most of the visitors dislike visiting the White Tower．
    D．Crown Jewels help you know how the country got independence．

    分析 本文介绍了参观伦敦塔的时间，门票价格以及伦敦塔的简要介绍．

    解答 51-55 CDCAB
    51．答案C．细节理解题．根据表格中Family （Up to 2 adults & 6 children）家庭票（2个成人6个孩子）要花费£50.00，可知，格林夫妇带着6岁的双胞胎女儿参观伦敦塔至少花费50元．故选C项．
    52．答案D．细节理解题．根据Description中的叙述 It was built to frighten and control Londoners and to prevent foreign attackers．修建伦敦塔是为了恐吓和控制伦敦居民，防止外国入侵者．故选D项．
    53．答案C．细节理解题．根据The White Tower中The White Tower…was a disliked symbol of cruelty．伦敦白塔是令人厌恶的残忍象征．故选C项．
    54．答案A．推理判断题．根据Crown Jewels 中When money was needed，the treasure could be sold．需要钱时，可以卖掉这些财宝．可以判断Crown Jewels是正确的．故选A项．
    55．答案B．细节理解题．根据Royal Beasts中的"The Royal Beasts is the earliest zoo in London"可知，它是最早的动物园．故选B．

    点评 新闻广告类材料是热门考题．其文句简练，信息量大，句式使用简单，表达方式多样，但阅读这类题目也是有规律可循的．
    1．品位广告、新闻的标题，预测其内容．
    阅读广告时，要注意广告中涉及的人物，物品，时间，数字，联系人及方式地址．阅读新闻时，要抓住新闻的特点即何时何处何人发生何事，其经过和结果怎样．
    2．要抓住书写广告的文体或图片，注意用大写、下划线等方式加以提示的文字．
    3．解题技巧
    　　①快速浏览广告、新闻，从标题中预测内容及涉及的类别．
    　　②浏览问题，寻找答案．注意地点和时间的多样化造成的误选．
    　　③复读材料，核实答案．

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    12．You，re in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
    "I can't believe it-a Lorenzo Betrolla！They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome"．
    They leave and you go over to see this incredible sweater．It's nice and the price is right． You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
    Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover（暗中进行的）marketing．Companies from Ford to Nike are starting to use it．
    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
    So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing"．
    However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater．Advertising executives would say it's no less real than flu ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know a conversation you overhear is just a performance．

    64．The two attractive young women were talking loudly so that they could．B
    A．get the sweater at a lower price
    B．be heard by people around
    C．be admired by other shoppers
    D．decide on buying the sweater
    65．Lorenzo Bertolla isD．
    A．a very popular male singer   B．an advertising agency
    C．a clothing company in Rome   D．the brand name of a sweater
    66．Which of the following can be inferred from the passage？C
    A．The two girls are in fact employed by the Lorenzo Bertolla Company．
    B．The MTV generation tends to be more easily influenced by ads．
    C．Traditional advertising is becoming less effective because it's too direct．
    D．Undercover marketing will surely be banned soon by the government．
    67．Which of the following would be the best title for the text？D
    A．Two Attractive Shopperb  B．Lorenzo Bertolla Sweaters
    C．Ways of Advertising      D．Undercover Marketing．

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    13．Was the London Olympics a success？Many people hold different opinions．However，one thing is certain，London could win a gold medal for hosting the"greenest"Games ever，BBC News reported．
    Previous Olympic hosts have been criticized for the environmental damage they have caused through construction，waste and transport．But things had to be different in London because seven years ago it bid for the Olympics through the concept of"a One Planet Olympics"．
    What is most impressive is that London the construction of the Olympic Park as an opportunity to clean up polluted areas---2 million tons of polluted soils were removed and 200 old factory buildings were torn down，according to sustainablebusiness．com．But that's not all---99percent of the debris（废瓦砾） were reused to build the Olympic Park．For example，the Olympic Stadium's roof is made from 2，5.00 tons of steel tubes recycled from old gas pipelines．
    As well as using recycled materials，all venues（场馆）were built with green building techniques．The Olympic Stadium is the lightest one ever built，whichminimizedthe amount of steel and concrete needed．Also，the handball field has lighting pipes on the roof that reduce electricity use by 40 percent，according to sustainablebusiness．com．
    The effort that London made to deal with waste also deserves praise．Water used for drinking and watering plants was from collected rainwater or recycled wastewater．In this way，about 30-40 percent less water was used in total．Waste food package were either recycled or processed and turned into renewable energy．
    As one of the best connected places in Europe，London tried to solve traffic jams by encouraging the use of public transport．For example，it had trains deliver half of the building materials，instead of cars，which greatly reduced carbon emissions（排放）．
    The clean anti-doping result also added to the greenness of the Games．The International Olympics Committee（IOC）said that the devices used this time were the most accurate and advanced．Only one athlete tested positive for a banned drug on the day of competing，which is why the IOC President，Jacques Rogge，has praised anti-doping efforts at the London Games．
    66．To make the Olympic Park green，LondonD．
    A．recycled 2 million tons of polluted soil
    B．removed  99percent of the debris from the city
    C．built the Olympic Stadium mostly with recycled materials
    D．applied green building techniques to the construction
    67．The underlined word"minimized"in the fourth paragraph probably meansB．
    A．increased as much as possible
    B．Reduced as much as possible
    C．made use of
    D．Taken little notice of
    68．What can we conclude from the article？C
    A．The London Olympics cost less than the other Olympics ever held．
    B．London has possessed the most advanced techniques to deal with waste．
    C．Public transport is made good use of in London during the Olympic Games．
    D．The anti-doping result in the London Olympics turned out to be dissatisfactory．
    69．Which of the following statements is true according to the passage？B
    A．The effort that London made to deal with waste isn't worthy of praise
    B．In terms of holding the greenest Games，the London Olympics was a success．
    C．London tried to solve traffic jams by encouraging the use of private cars for free．
    D．The IOC President，Jacques Rogge was unsatisfied with the anti-doping efforts at the London Games．
    70．Which of the following best shows the structure of the text？B．

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