Question

3．The iPhone，the iPad，each of Apple's products sounds cool and has become a fashion．Apple has cleverly taken advantage of the power of the letter"i"-and many other brands are following suit．The BBC's iPlayer-which allows Web users to watch TV programs on the Internet-adopted the title in 2008．A lovely bear-popular in the US and UK-that plays music and video is called"iTeddy"．A slimmed-down version of London's Independent newspaper was launched last week under the name"i"．
In general，single-letter prefixes have been popular since the 1990s，when terms such as e-mail and e-commerce first came into use．
Most"i"products are targeted at young people and considering the major readers of Independent's"i"，it's no surprise that they've selected this fashionable name．
But it's hard to see what's so special about the letter"i"．Why not use"a"，"b"，or"c"instead？According to Tony Thorne，head of the Language Center at King's College，London，"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive，Thorne told BBC Magazines．"Even when Apple created the iPod，it seems it didn't have one clear definition，"he says．
"However，thanks to Apple，the term is now associated with portability （轻便）．"adds Thorne．
Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual．Each person believes they have their own needs，and we love personalized products for this reason．
Along with"Google"and"blog"，readers of BBC Magazines voted"i"as one of the top 20 words that have come to define the last decade．
But as history shows，people grow tired of fads（一时的狂热）．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was associated with all things advanced and modern．However，as we entered the new century，the trend eventually disappeared．
72．People use iPlayer toC．
A．listen to music                           
B．make a call
C．watch TV programs online                  
D．play computer games
73．We can infer that the Independent's"i"is aimed atB．
A．fashionable women      B．young readers       C．old readers      D．engineers
74．Nowadays，the"i"term often reminds people of the products which areD．
A．environmentally friendly  B．advanced     C．recyclable   D．portable   
75．The writer suggests thatA．
A．the popularity of"i"products may not last long
B．"i"products are often of high quality
C．iTeddy is a live bear popular in the US and UK
D．the letter"b"replaces letter"i"to name the products．

Answer 1

分析 本文为说明文．苹果公司推出的带有i前缀的产品销售得异常火爆，你知道为什么吗？本文就介绍了这方面的取名知识．

解答 72．C 细节理解题．根据第一段3，4行The BBC's iPlayer-which allows Web usersto watch TV programs on the Internet-adopted the title in 2008．可知，人们用这种工具在网上看电视节目，故C正确．
73．B 推理判断题．根据文章第三段Most"i"products are aimed at young people and considering the major readers of TheIndependent's"i"，it's no surprise that they've selected this fashionablename．可知，这样的产品主要的目标人群就是年轻人，故B正确．
74．D 细节理解题．根据第五段的However，thanks to Apple，the term is now associated with portability（轻便）可知，带有i前缀的产品通常与轻便联系在一起．故选D项．
75．A 推理判断题．根据最后一段第一句But ashistory shows，people grow tired of ads以及后面的例子可推知，人们对于时尚的品味是不断变化的，所以作者认为带有i前缀的产品的盛行也维持不了太长的时间．故选A．

点评 本文是新闻报道类阅读，主要考查细节理解题和推理判断题．在做细节理解题时，首先根据题目要求迅速在文章里找出相应的段落、句子或短语．认真比较选项和文中细节的区别，在做推理判断题时不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．