8. The existence of the privately owned mass media depends on the support of_____.

　　 A. the government　　　　　　　　　 B. their owners’ families

　　 C. advertisements　　　　　　　　　 D. the TV stations

7. What can he provided for you during the exam?

　　 A. Pencils.　　　 B. Food and drink. C. Extra paper. D. Calculators.

C

In the West, advertisements are the fuel that makes mass media (传媒) work. Many TV stations, newspapers, magazines, radio stations are privately (私人的) owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years. people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public” And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. it is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

6.　 What should you do if you finish the test early, and want to get a better result?

A. Take some notes carefully.

B. Leave the room immediately.

C. Remain in your seat and check again.

D. Raise your hand to inform your teacher.

5.　 What are you allowed to have with you when you take mathematics examination?

　　 A. Related material.　　　　　　　　 B. Proof of yourself.

　　 C. A cell phone.　　　　　　　　　　 D. A dictionary.

3. What does the underlined word “banned” in Paragraph 4 mean?

　　 A. advanced　　　 B. dangerous　　　 C. forbidden　　 D. expensive

B

Rules for the University Entrance Examination

• You must be at the examination center ten minutes before the examination starts. If you are more than ten minutes late, you may not enter the examination center. The examination takes place at the same time in different states.

• You must have proof of your name and grade as well as official examination number. Show these when you come to the examination center.

• Depending on which examination you are taking, you may bring certain items into the examination center. Mathematics examinations may allow you to use electronic calculators (计算器). Other sub­jects may allow you to use dictionaries and other reference material. Please read the notes sent with your timetable carefully.

• You must bring your own pencils. None will be provided for you. The following items are not allowed in the examination center: walkmans and radios, head sets, any food or drink, school bags, electronic equipment (unless specifically permitted for various subjects), and mobile phones.

• Once in the center, you must sit at the desk with your examination number on it. When you sit down, place your examination number at the top corner of your desk.

• You must remain silent during the examination. You must not disturb other people who are taking the test.

•　 If you need a drink or toilet break, you should raise your hand and wait for the supervisor (监督者) to speak to you. You will be given water or the supervisor will take you to the bathroom. You are not allowed to talk with anyone during the break.

• You must write your answers in the official answer sheet. Your supervisor will provide extra paper if you wish to make notes.

• You may leave the examination room at any time if you do not plan to return. If you finish early and want to leave, please move well away from the examination center.

• The supervisor will warn you fifteen minutes, five minutes and one minute before the end of the examination. When the supervisor says that the time is up, you must put down your pencil and wait at your desk until your paper is collected.

4.　 What kind of examination are these rules probably for?

　　 A. A local exam.　　　　　　　　　　 B. A final exam.

　　 C. A college exam.　　　　　　　　　 D. A national exam.

2. We can infer from the passage that___________.

A.　 it’ s difficult to catch Laden

B.　 Bush will lose the presidential election

C.　 Americans didn't set out to catch Laden until 2003

D.　 American presidential election will take place in October

1.　 Which of the following statements is true?

A. The arrest of Saddam did Bush some good.

B. The American soldiers have sent Laden to prison.

C.　 The arrest of Laden will make no difference to the election.

D.　 Laden may hide himself far away from the border between Pakistan and Afghanistan.

20．According to the passage, through which of the following does the energy released in the sun pass before it becomes light?

　　　　 A．The X-ray part of the spectrum.

　　　　 B．Electromagnetic space.

　　　　 C．The solar surface.

19．The passage indicates that, in comparison to radio waves, gamma waves 　　　.

　　　　 A．produce louder sound　　　　　　　　　　　　　　　　　　 B．are less magnetic

　　　　 C．do not form in the sun’s center　　　　　　　　　 D．are not so long

18．What does the passage mainly discuss?

　　　　 A．The production of solar light and heat.

　　　　 B．The physical and chemical nature of life.

　　　　 C．The conversion of hydrogen to helium.

　　　　 D．Radiation in the X-ray part of the spectrum.