65．What do we learn about Frito-Lay from Paragraph 2?

　 A. Its products use to be popular among overseas consumers.

　 B. Its expansion has caused fierce competition in the snack market.

　 C. It gives half of its annual profits to its parent company.

　 D. It needs to turn to the world market for development.

64．It is the belief of Foito-Lay’s head of global marking that_____.

A. Potato chips can hardly be used as a weapon to dominate the world market

B. People all over the world enjoy eating their company’s potato chips

C. The light golden color enhances the charm of their company’s potato chips

D. Their company must find new ways to promote domestic sales

63. From Tim Paterson’s words, in the last paragraph, we can infer that ______.

　A. he will never stay in such a ryokan again　　　 B. he stays in such a ryokan just for its long history

　C. he feels relaxed and culturally enriched　 D. he would rather live in such a ryokan than go back home

C

Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by PepsiCo and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow the company has to look overseas.

Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumes--especially young people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.

With brand perception a crucial(决定性的) factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips would help facilitate the company’s global expansion.

The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(势力扩张). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.

62. Which of the following shows the right order of tourists entering the ryokan?

　a. An attendant shows guests to their room　　 b. The guests take off their shoes　　　 c. The staff greet the guests

　d. The guests walk on tatami　　　　　　　　 e. The guests take off slippers　　　　 f. The guests put on slippers

　A. bcdefa　　　　　 B. cbfaed　　　　　 C. cadbef　　　　　 D. badecf

61. What’s the purpose of building so many ryokan in the 17th century?

A. To provide rooms for the noble when they travelled.　

B. To keep the Japanese traditional style of life.

C. To make people feel elegant in the ryokan.　　　　

D. To attract more tourists to put up in the ryokan.

60. From the 1st paragraph, we can see that ________.

A. there is no dinner or a hot shower in ryokan　　

B. such activities as dinner and shower in ryokan can take you back in time

C. such activities as dinner and shower mean the same both in ordinary inns and traditional inns

D. such activities as dinner and shower are more important than the sightseeing for tourists

59．Ashenden cried 'Impossible' after hearing the Colonel's story because he thought ______ .

A. it could not possibly happen　　　　　　　　　　 　　　 B. it was too embarrassing

C. it was too close to fiction 　　　　　　　　　　　　　　　　　 D. it was too recent

B

Heading back to the room for dinner and a hot shower may sound like the act of a tired tourist, but in the traditional Japanese inn --- or ryokan --- those activities can be as interesting as anything along the sightseeing trail. “People going looking for a sort of nostalgic (怀旧的),old-fashioned, traditional view of Japanese life will find it most easily in a ryokan,” said Peter Grilli, president of Japan Society of Boston, Massachusetts.

Many ryokan sprang up in the 17th century to put up feudal lords (领主) traveling along Tokaido highway to Edo (now Tokyo). Today tourists looking for a taste of the country’s historic lifestyle find varying levels of understated elegant in ryokan throughout the country.

A typical stay starts with a greeting from the inn’s staff and a change from street shoes into slippers. An attendant leads guests to their rooms, where slippers are removed before walking on the rice straw flooring, called tatami. Walking slowly along behind a kimono-clad (和服) attendant on the creaky wood floods of Fukuzumiro ryokan’s hallways is like stepping back in time. The inn was established in 1890 by a former samurai(武士).

Tim Paterson, 33, a banker living in Tokyo, has stayed at several ryokan. This New Zealand native leaves after a recent stay at Fukuzumiro. “I think it’s quite good mixing culture with history and not just going to see it, but living in it, staying in it.” he said. Sliding glass doors line the inn’s rural hallways, bringing in the sound of trickling water and the quietness of the stone and tree-filled courtyards outside.

58．According to the Colonel the incident happened _______ .

A. a few days before　　　　　 　　　　　　　　　　　　 　　B. a few weeks before

C. two weeks before　　　　　　　　　　　　　　　　　　　　 　　 D. sixty years before

57．The reason for the Minister's trip was ________ .

A. to fetch some documents　　　　　　　　　　　　　　　　　　 B. to get over an illness

C. to meet a spy　　　　　　　　　　　　　　　　　　　　　　　　　　　 D. to deliver some papers

56．　How did the Colonel suggest that Ashenden's being a writer would relate to his work as a spy?

A. It would make traveling abroad more possible.

B. It would make it easier for him to meet people.

C. It would enable him to avoid arousing suspicion.

D. It would enable him to use the languages he knew.