73. In big cities newspapers are usually printed ______.

　 A. every day　　　 　　　　　　 B. every week　　 　 C. every month　　 　　　 D. every year

72. Reading the headlines, people can know ______.

　 A. what the passages are about　　 　　　　　　　　　　　　　　 B. the newspapers　　　

　 C. about amusements　 　　　　　　　　　　　　　　　　　　　　　　　 D. about sports

71. People read newspaper to ______.

　 A. learn about the most important news　　 　 B. learn about everything they want

　 C. be pleased　　　　　　　　　　　　 　　 D. get some information 　

70.(　　　 ) If the advertisement can make a product popular with customers, it proves that _____.

A. the advertisement is a failure　　　　 B. the advertisement is a success　

C.the advertisement will be redesigned　 D.the advertisement will not be accepted　 (D)

　　　 Newspapers are very important in our daily life. Many people begin their day by reading the paper. In this way they learn what is going on in the world. Sometimes, however, they don’t have the time to read the news carefully and must be pleased with a quick look at the front page. At other times they may be in such a hurry that they have time only to have a quick look at the headlines(标题).

　　　 There are newspapers to please every reader. In big cities there are many types with several different editions(版面) every day. In small towns there are fewer newspapers and perhaps only one edition each day. In some places the paper is printed weekly.

　　　 Most papers have several editions, especially on Sunday when the edition is larger than usual. There are, besides the front page with the most important news, the sports news, the amusements page, a business page, and so on.

69.(　　　 ) The steps of making advertisements include the following except ________

A. the designers put forward their plans　

B. the advertising company studies information about customers and products

C. the advertisements are tested

D. the advertisements are sold to companies

68.(　　　 ) People in the USA use advertisements to advertise_______.

A. products only　　　　　　　　 B. services only　　

C. products and services only　　　 D. products, services and other things as well

67.(　　　 ) How many ways of advertising are mentioned(提到) in the second paragraph?

A.Six　　　　　　 B.Eight　　　　　　 C.Two　　　　　　　　 D.Four

66.(　　　 ) The reason for which advertising is popular is that _________.

A. it can make the price of products higher　　　

B. it can increase products sales

　C. it can make the products have better quality.　

D. it can lower the cost of products

65.(　　　 ) Soon there were no more rats, and the city office didn’t_______.

　　　 A. order people to kill rats　 B. pay any more money　

　　　 C.see any rats　 　　　　　 D.look for rats

　(C)

In the 20^th century, advertising has become very popular. Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

　　 Advertisements can be made in many ways. People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used.

　 An advertisement, however, should be properly designed to avoid waste. How is an advertisement made? An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products. The designers put forward their different plans with pictures or photos. When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not. If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure.

64.(　　　 ) A big hole was dug, because_____.

A. the rats could come out to attack people at night

B.people could take many rats

C.the rats could not escape quickly

D.people could steal rats for some money