3. Two students design the ad, two think up an idea, two look for pictures and two draw the picture.

2. The students can choose the group whose topic interests him or her most.

1. The whole class is divided into eight groups.

4. Class work. Group leader reports their work by stating different views.

After several minutes.

T: Now you’ve warmly discussed this topic. I’d like the group leaders to report your work.

Sa: I’m angry about your ads for weight loss products. The ads say that I will lose weight if I use the products. But when I tried them, I didn’t lose weight at all. Instead I’m putting on weight. I’m also suffering from sleeplessness. Your newspaper should be responsible for this.

Sb: I’m very upset because I have just lost a lot of money after answering an ad in your newspaper. The ad was full of lies. I think the newspaper is responsible and should help me get my money back because your newspaper　 should make it necessary to check what the ads say is true or not. It’s clear that you failed to do this, least in this ad. Please repay me as soon as possible.

Sc: The ads in the newspaper sometimes show women who are young, beautiful and stupid. This is bad because not all women like this. These ads give readers a false impression and hint that ugly women are unpopular and that if you’re young and beautiful, you can’t be very smart. That’s unfair.

Sd: I’m a school nurse. Many of our students eat too much junk food. I think the newspaper is to blame for this because there are many such ads about junk food in your newspaper. Obviously, you only consider how much money you can earn by releasing ads, without thinking about readers’ interests. Junk food does more harm than good to our health. It is a tragedy.

Se: Dear readers, thank you for your care and your valuable advice to our newspaper. I think the ads are necessary because they can also be enjoyed and appreciated if well designed. Beside, the ads can help to reduce our costs of the newspaper so that the price is lower and readers can read something more interesting and worthwhile. As to your complaints, I think our newspaper will devote more time to checking the contents of ads, trying to provide readers with more scientific, interesting and entertaining ads. Thank you.

Step IV Talking (Workbook on P178)

This part should be a free talk concerning the topic. The students should be encouraged to think creatively and express their own opinions freely.

Design advertisements

Help:

3. Group work. Each member states his or her opinion and reasons.

2. Individual work. Each student has to offer more ideas concerning the topic.

1. Divide the students into four groups.

4. Class work. Group leader displays their work by referring to the useful expressions.

After several minutes.

T: OK, time for you to report your work.

Possible answers:

Step III Speaking

This part is meant to supply the students with realistic situations so that they can have more chances to practise the functional items—making complaints, expressing emotions and evaluating different views.

T: We are going to have a role-play. To be specific, we are going to hold a meeting between readers and the newspaper editor. Four readers complain about the advertisements of a local newspaper and the editor in charge of the newspaper’s advertisements section tries to respond to readers’ complaints and solve the problems. Are you clear?

Help:

3. Group work. Each member lists his or her opinion and reasons.

2. Individual work. Each student has to choose his or her opinion and offer more ideas concerning the topic.